죽은 시인의 사회에서 로빈 윌리암스의 대사를 그대로 iPad Air 광고에 사용했네요.
"We don’t read and write poetry because it’s cute. We read and write poetry, because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for.
To quote from Whitman: ‘O me, O life of the questions of these recurring. Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life? Answer: That you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse. That the powerful play goes on, and you may contribute a verse.’
What will your verse be?"
from: http://mashable.com/2014/01/12/apple-commercial-uses-poetry-to-profile-the-ipad-as-a-creative-tool/
1:18에 나오는 James Walson(닥터 하우스의 친구 윌슨) 모습도 보입니다.
어쨌든 애플이 이 대사를 활용해서 광고를 예술적으로 만들어버렸습니다.